If you are mesmerized by full-pictured presentation, you might be thinking it is the best way of promoting your products to your customers. If your product is an intangible product (such as informational product) and it requires more explanation and description, you need to add-in more text-contents into your slides. Basically, every single thing matters in your Powerpoint slides – including the type of fonts used in every of the slides.
Most presenters have overlooked the effective use of simple fonts in their slides. How do these simple fonts able affect your delivering of messages to your audiences?
Words actually deliver emotions to your audiences. Therefore, different types of fonts give different impressions to your audiences. For example, if you are giving a speech in a formal function, it is not very appropriate to use “Comic Sans” font. It looks too informal and it is contrary with the actual theme. You need to gain respect from your audiences – not to turn them away.
Whether you like it or not – “Arial” font is preferable for most Powerpoint presentations. The main concern is the distance between the letters – if you use “Arial”, you will see the letters are more loose if compared to “Times New Roman”. If you actually test these two fonts separately in your slides, you will find that your audiences able to see the “Arial” text-contents much clearly than the other font.
Besides using “Arial” fonts in your slides, you can use “Sans Serif” fonts which are mainly use in web and non-web publication. For your information, there are several types “Sans Serif” fonts which are available for free downloads and also for purchase via internet.
If you want your presentation to look formal and elegant, I strongly recommend the use of “Futura” fonts in your slides. These fonts are commonly used in advertisement in magazines. These fonts are better placed in white-colored background slides in order to fit-in black-colored text-contents. Do not bold this particular fonts to preserve its aesthetic values.